Project Details:
Our role was to build a lasting brand name and mark that appeals to the broad audiences within the engineering space– from the off-road vehicle community to microchip manufacturers. The name and the logo reflect this dimensionality, and express OP1’s capabilities as a design-then-build shop- a place in which ideas often just start to take their shape in the material world for the very first time.
Disciplines:
Naming
Logo
Brand strategy
Communication materials
“Brad’s creative guidance was perfect for what we needed. He never pushed an agenda… instead, he inspired us with revolutionary ideas that matched our industry. If you can fully own your brand and love it, everything else will fall into place.“
— Eric Galpin, Founder of OP1
