The founders of Livepeer asked me to design a brand that exemplified the democratic and technology-first spirit that is central to the core principles of the project. I helped Livepeer identify a foundational set of brand attributes, as well as created a logo and rigid design system that expresses these traits. Along the way we also created a photographic style, an approach to simple hand-drawn iconography, and a no-nonsense tone of voice for the brand. The scope of this particular phase of work culminated in the design of an introductory brand and technology focused deck, which would be presented to potential investment partners during an effort to raise private funding in early 2018.
Brand System Design
Art Direction — Photography
Iconography & illustration
"When working with Brad it was clear that we were working with a true professional. Work was always on time, on budget, and accompanied by clear communication. The process was collaborative, but Brad would stand by the instincts that he's developed over years of experience, to make sure we were getting high level output. I strongly recommend working with Brad on any brand and identity design project, big or small."
— Doug Petkanics, CEO & CoFounder of Livepeer.
Portrait photography by Emiliano Granado.